Finding Your Niche’ Pays When Dirk Downing first got started in healthcare marketing he was faced with many of the challenges all marketers face. With so much opportunity, where do I put my effort? As a recent PHD graduate from Mizzou in Sport Psychology, Dirk, was stuck and needed to find clients for his sports performance and athletics mentality practice. Starting like every other healthcare practice he had zero clients to serve. Dirk remained open minded when he started his practice 9 months ago. With a website he built on squarespace and not much in funds for marketing, Dirk knew he needed to find revenue and find it fast, if his practice was ever going to survive. This is when he had his breakthrough idea that changed his revenue and started the client acquisition process in his practice. Golf! Dirk was not talking about networking on the golf course, although he still does that, he specialized, niched down, and zoned in on golfers to help them reach peak performance. To fin