"Always do your best. What you plant now, you will harvest later." -Og Mandino Defining L.E.A.D.S? 1. L = List of names & 2. E= Email addresses 3. A = Addresses to mail 4. D = Digits to dial 5. S = Segmentation for distribution Lead cultivation does not start with what to do, or even how to do it. Lead cultivation must start with understanding why. In fact, every decision we make must start with why. Why do you need a lead’s name, phone number, email (Facebook contact) or mailing address? Why must the lead’s info make it into the correct CRM database or spreadsheet? Why should they set an appointment with you? Why should they meet with you? Why should everyone with a problem get your solution? Why are your products superior? Why are you a great solution? Why is your company A great company? Why should they make the decision right now and not 2 months from now? Please watch this short video from Simon

Ask, Listen, Share and Give to Network Your Way to Success Meet Dr. Dave Candy. He is a networking superhero that we all can learn from! As a Physical Therapist, you would think that that much of his business would come from marketing to doctor's offices. However, it does not. Business comes from networking. Dr. Dave moved to St. Louis with his wife and daughter only a year-and-a-half ago with few pre-established personal or professional contacts. He briefly started working in a small private practice, but when that practice was acquired by a larger healthcare system, Dr. Dave had the courage to walk away from the security of a salaried job with benefits to continue to be able to treat patients the way he sees fit - with the highest level of clinical care, compassion, and one-on-one attention. And thus, Movement 4 Life Physical Therapy was born! The question is, what did Dr. Dave do that put his practice on the road to success? Dr. Dave got out into his community and gav