"Always do your best. What you plant now, you will harvest later." -Og Mandino Defining L.E.A.D.S? 1. L = List of names & 2. E= Email addresses 3. A = Addresses to mail 4. D = Digits to dial 5. S = Segmentation for distribution Lead cultivation does not start with what to do, or even how to do it. Lead cultivation must start with understanding why. In fact, every decision we make must start with why. Why do you need a lead’s name, phone number, email (Facebook contact) or mailing address? Why must the lead’s info make it into the correct CRM database or spreadsheet? Why should they set an appointment with you? Why should they meet with you? Why should everyone with a problem get your solution? Why are your products superior? Why are you a great solution? Why is your company A great company? Why should they make the decision right now and not 2 months from now? Please watch this short video from Simon

Sometimes Advertising Channels Change and You Must Change With Your Market From Certified Public Accountant to Hypnotist, this week’s interview is one woman's journey from making a living to living an authentic life. In 1990 Angie Monko graduated from SIUE Edwardsville with a degree in accounting and passed the CPA exam. From taxes to auditing she was living a life of numbers. For 20 years Angie felt safety in numbers. Numbers are black and white, but life is not that way. In 2002 Angie was moved to begin working on her health and taking care of herself. She looked at a number of different programs and joined Over-eaters Anonymous. Overeaters Anonymous is a 12 step accountability program and Angie loved it. Within 5 months Angie was sponsoring others who faced the same challenges she was facing. The process of sponsoring others and mentoring them through the 12 steps, while holding them accountable, became fulfilling and a major change of pace from her day job. Angie worked as