Have you ever heard of Silicon Valley? Likely you have. Did you know that Silicon Valley is constantly trying to innovate the real estate industry? Technology continues to push the envelope and transform the direction of the profession every year.
In 2020 several marketing trends are revolutionizing the real estate profession and most follow the sociological trends from recent years.”Today, people’s attention spans are short and the way they like to consume content has also changed. This is why content formats like Stories have become popular. They are short, engaging, and addictive in a way that people can spend hours scrolling through one Story after another (N.A, 2019).” The many marketing trends of 2019 continue to evolve into 2020 with technology tools designed to improve the customer’s experience.
One-Click: Think Amazon! Amazon knows that people want instant one-click to purchase. In fact, “When we write the history of electronic commerce, the 1-Click patent … allowed Amazon to create a very strong position in the market,” said R. Polk Wagner, a professor at the University of Pennsylvania Law School and an expert on patent law (2019).” In 2020 people will want one click to service.
One marketing trend to be aware of is the Click to Service Patent that is changing the real estate game PingPilot™ by SCORCH™ and their Click-to-Human™ technology. PingPilot™ is transcending the traditional marketing funnel in that this tool allows the consumer to engage with a company’s listings, website, or content and communicate with the correct person in the company when they are ready, with one simple click. Clients, customers, or residents will be able to email, text, video chat, fill out a work order, phone call, or schedule an appointment right from the on-line listing.
With this technology, you will know what listing, piece of content, or website the lead is contacting you or your team from. Knowing where the lead came from makes tracking your marketing easier and more effective. This conversational content tool allows the purchaser to connect with your company the way they want to connect with your company when they are ready to make the buying decision. The technology allows you to show up with one-click.
Live Video Chat: Outbound video and inbound video is a major marketing trend for 2020. In 2019 one big trend was outbound video email. In a 2019 article in March on TheClose.com, “Why not start by replacing your boring, easy to ignore emails with video email from BombBomb? BombBomb has been shown to increase replies by 81%, conversions by 68%, and even referrals by 56% (Eplattenier, 2019).” This outbound engagement trend will continue into 2020 but will require real estate pros niche market pending life events such as birthdays and holidays like never before. Generic outbound videos are out and targeted videos are in.
Inbound video chats are becoming an important trend for real estate pros in 2020. Just like inbound calls in the past, today’s leads are likely to either text or want to see the person they are talking to. This video chat established trust because scam artists would refuse to show their faces.“Increase Inbound Calls by 50% With Free Voice Chat & Video Chat (Joy, 2019).” Today’s leads want to work with the most professional, competent, and savvy real estate pros.
Artificial Intelligence and Loyalty Engagement Platforms: Companies like Urberflip.com and DemandGen.com are changing the game for the customer’s content journey. Instead of long follow up direct mail or email sequences, these companies are using AI to serve content that your customers will want to most likely want to engage.
Imagine a Real Estate Broker preparing a seller to sell their home...
Historically the broker may have utilized Facebook to serve advertisements that offered an eBook. The ebook had a great click-bait title. Then they captured an email address.
Next, they serve emails sending the seller back to their blog while retargeting the seller on facebook with additional content. When the seller is ready they fill out a form on the broker's website and wait for an agent to contact them about listing their home (Sound Familiar?).
In 2020 look for Real Estate Companies to manage the content journey of existing customers with platforms like Uberflip.com. There are two important statistics according to SmallBizTrends.com that real estate pros should consider:
“56 percent of survey respondents considered email marketing to be the most effective method of reaching customer retention goals”
and
“It costs 16x more to bring a new customer up to the same level as the current one (2019).
In 2020 look for real estate companies to invest in content creation that targets existing customers and provides resources for them to improve the ongoing relationship with the customer.
References:
N.A. (2019). Social Media Trends for 2020 and Beyond. Retrieved from https://influencermarketinghub.com/
Eplattenier. E. (2019). Real Estate Marketing Ideas Retrieved from https://theclose.com
Joy. M. (2019). sayso for Sales Teams: 5 Ways Voice & Video Chat Drive Inbound Sales. Retrieved from. https://www.onsip.com/
Mansfield. M.(2019). CUSTOMER RETENTION STATISTICS – The Ultimate Collection for Small Business. Retrieved from https://smallbiztrends.com/
Wagner. R. (2019). Why Amazon’s ‘1-Click’ Ordering Was a Game-Changer. Retrieved from https://knowledge.wharton.upenn.edu
Thank you for sharing your product it. This is a really cool way to market properties!
ReplyDeletehank you for share such wonderfull information. we also provide to Occupied home staging auckland. if you want use our services you can visit on our website.
ReplyDeleteSuch an amazing post you have shared her about real estate. If you are thinking for how to sell my home fast, then you should think for a home staging company, which can help you.
ReplyDeleteThank you and Happy New Year
DeleteI'm glad to peruse this article. It is a genuinely good article for us. Thankful to you for sharing a piece this way. menlo park real estate mls
ReplyDeletegreat post. I just discovered your blog and needed to state that I have truly delighted in perusing your blog entries. I trust you will post again soon. Huge a debt of gratitude is in order for the valuable information. real estate in Queens
ReplyDeleteI just need to say that this article is very informative and explanatory. I want to thank you for posting this blog Best Property Managers Atlanta
ReplyDeleteI am thankful to this blog giving unique and helpful knowledge about this topic.
ReplyDeleteReal Estate Tips For Buyers
I liked your way to represent such informative thoughts. Here you have shared an amazing article, this article provides a new idea about photo background. Buy Home in Navi Mumbai
ReplyDeleteThis is just the information I am finding everywhere. Thanks for your blog, I just subscribe your blog. This is a nice blog.. immobilienmakler mülheim an der ruhr
ReplyDeleteRecently I read your blog and it was very good. I'm really impressed with this blog. The content was really appreciating. Thanks for sharing this. 3 bhk flat in in kolad
ReplyDeleteI need to to thank you for this very good read!! I definitely loved every little bit of it. I have you bookmarked to check out new things you post… immobilienmakler mülheim
ReplyDeleteI admire this article for the well-researched content and excellent wording. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skill. Thank you so much. Campbell River home for sale
ReplyDeleteThanks for publishing such great information. You are doing such a great job. This information is very helpful for everyone. Keep it up. Thanks. Houses For Sale Campbell River
ReplyDeleteEXP Realty is a top North American real estate brokerage firm that can help you purchase, sell, or rent a home anywhere in the United States. They have over 100,000 agents and sell over $100 billion in real estate each year! If you'd like to learn more about EXP reality, please visit our website.
ReplyDeleteVery well written article. It was an awesome article to read. Complete rich content and fully informative. I totally Loved it.Black Bedside Cabinets Home Service
ReplyDeleteI found decent information in your article. I am impressed with how nicely you described this subject, It is a gainful article for us. Thanks for share it. home remodeling contractors chicago
ReplyDeleteVery nice information, This information will always help everyone. So please always share your important information. I am very thankful to you for providing essential information. Read more info about property management company vancouver.
ReplyDeleteI am very thankful to you for sharing this best knowledge with us. This information is helpful for everyone. So please always share this kind of knowledge with everyone. Thanks. Read more info about Alberta Residential Tenancy Dispute Service
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteYou wrote this post very carefully.real estate in the Bronx The amount of information is stunning and also a gainful article for us. Keep sharing this kind of articles, Thank you.
ReplyDeleteThank you so much uploading this post.it is very helpful to us.Great workQuickly Sell My House
ReplyDeleteYour blog is very valuable which you have shared here about We read your blog website, share most practical information in blog.Home Value Estimator I appreciate your efforts which you have put into this article
ReplyDeleteYou've provided some very useful information. I'm glad I came into this article because it provides a lot of important information Roatan Honduras Real Estate For Sale. Thank you for sharing this storey with us.
ReplyDeleteYour blog contains lots of valuable data. It is a factual and beneficial article for us.real estate value estimator Thankful to you for sharing an article like this.
ReplyDeleteI admire this article for the well-researched content and excellent wording. Modern Modular Buildings In Texas. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skill. Thank you so much.
ReplyDeleteExcellent job, this is great information which is shared by you. This info is meaningful and factual for us to increase our knowledge about it. about property valuation companies So please always keep sharing this type of information.
ReplyDeleteVery good, This information is essential and informative which you have shared here. Read more info about land buyers birmingham. It is beneficial for beginners to develop their knowledge. It is very gainful information. Thanks for share it.
ReplyDeleteVery good, This information is essential and informative which you have shared here. Read more info about Kitslano Top Realtor. It is beneficial for beginners to develop their knowledge. It is very gainful information. Thanks for share it.
ReplyDeleteOne word to defeat-reactive defence. We don't need to implement anything fancy when we know it will fail. UMD Cybersecurity Courses List
ReplyDeleteI really appreciate your work which you have shared here about The article you have shared here is very informative and the points you have mentioned are very helpful. Thank you so much.Binding Wire Supplier
ReplyDeleteYour tips on how to choose the right wall planter for your space were so helpful. I feel much more confident in making a decision now.
ReplyDeleteI'm glad to know about this article. It is a genuinely good article for us. Thankful to you for sharing a piece this way.
ReplyDeleteReal Estate in Jamaica